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Edustructures Expands Management Team

Appointment of Andrew Newman and Sandra Richards Brings Proven Client–Services and Technology–Marketing Expertise to Industry Leader

SALT LAKE CITY, Utah–January 30, 2006–Edustructures, the leading provider of Schools Interoperability Framework (SIF®) solutions for the K—12 education market, announced today the appointment of Andrew Newman as director of Implementation Services and Sandra Richards as director of Marketing. Both are newly—created positions—reporting to CEO and president, Steve Curtis—established to support the rapid growth of the Company’s customer base and ambitious marketing efforts as Edustructures continues building its leadership in the rapidly growing SIF market.
 
Andrew Newman comes to Edustructures from Master Control, Inc. where he served as vice president of Client Services directing all aspects of new customer implementations, Customer Service and Technical Support. At Master Control, the leading provider of quality—management software, Newman was directly responsible for maintaining a strong customer base by assuring customer success during implementation and ongoing support, resulting in industry—leading maintenance support renewals. Newman earned his Bachelor of Science at Westminster College in Salt Lake City.
 
A veteran of high—tech marketing in Utah, Sandra Richards most recently served as senior director of marketing at Omniture, a leading provider of Web analytics solutions and services. During her tenure at Omniture, Richards created and implemented aggressive marketing programs that contributed to the company’s record—setting revenue growth. Prior to Omniture, Richards was the director of marketing and interim vice president for iBAHN (formerly STSN), the worldwide leading provider of wired and wireless broadband services to the hospitality industry.
 
“Edustructures is committed to delivering the utmost in innovation and service to the K—12 education market and with that commitment comes the challenge of ‘educating educators’ on the value of SIF—based solutions,” said Steve Curtis. “Sandra will be key in helping Edustructures broaden our communications reach to educators, while Andy, with his considerable experience in increasing client success and satisfaction, will enable Edustructures to continue to meet our commitment to customer success as we rapidly grow our customer base of schools, districts and state agencies.”
 
About Edustructures
Edustructures is the only company exclusively focused on delivering a comprehensive integration solution built on the SIF standard for the K–12 education market. Edustructures is the recognized leader in SIF integration solutions, partnering with the market–leading Student Information, Library, Transportation, Cafeteria and Directory solution providers. SIF makes it possible for disparate applications to reliably, securely—and in real–time—exchange the school system data, allowing educators to focus on education. When schools, districts and states think SIF, they think Edustructures. Edustructures connects the systems that power education. For more information about Edustructures, please visit www.edustructures.com. For more information about SIF, please visit www.sifinfo.org.
 
SIF is a trademark of the Schools Interoperability Framework Association
 
Edustructures is a trademark, and SIFWorks and ADK are registered trademarks of Edustructures LLC in the United States and other countries.
 


For more information, please contact:

Edustructures LLC
Sandra Richards, 1.877.790.1261 Extension 438
news@edustructures.com

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